Name: Kylie Kristen Jenner
Age: 29
Birthday: August 10, 1997
Born: Los Angeles, California, USA
Net Worth: Approximately $670 million
Fun Fact: Kylie Cosmetics' first Lip Kits sold out in under a minute when they launched in November 2015.
Kylie Jenner turned a teenage lip-gloss obsession into one of the most recognizable celebrity beauty brands of the modern era. Raised in front of cameras on E!'s Keeping Up with the Kardashians, she grew from reality TV's youngest star into a cosmetics mogul, fashion founder, and one of the most-followed people on Instagram. In October 2026, she was back in the headlines for a different reason, stepping onto the Victoria's Secret Fashion Show runway in Los Angeles wearing the brand's $50 million Fantasy Bra — the most valuable ever commissioned. The surprise appearance reignited a familiar question: how much is Kylie Jenner actually worth? As of 2026, Kylie Jenner's net worth stands at approximately $670 million, according to Forbes.
From Reality TV's Youngest Star to Beauty Mogul
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California, to Kris Jenner and former Olympic decathlete Caitlyn Jenner. She was just ten years old when Keeping Up with the Kardashians premiered in 2007, turning the Kardashian-Jenner family into a global brand and making Kylie a household name before she even reached middle school.
But it was a personal insecurity — the desire for fuller lips — that ultimately reshaped her finances. In 2015, at age 17, Jenner channeled that insecurity into a business by launching Kylie Cosmetics with a single product: the Kylie Lip Kit, a liquid lipstick and matching lip liner sold together. The first drop sold out in under a minute, and the brand's direct-to-consumer, social-media-first approach proved that a celebrity with an enormous following could compete with legacy beauty giants without relying on traditional retail shelves.
The $600 Million Coty Deal That Cemented Her Fortune
Kylie Cosmetics grew quickly. By November 2019, Jenner sold a 51 percent majority stake in the company to cosmetics conglomerate Coty Inc. for $600 million, a transaction that valued the brand at roughly $1.2 billion and reportedly put about $540 million into her pocket before taxes. The deal closed in January 2020 and remains the single largest transaction behind her wealth.
The sale was widely seen as a landmark moment for influencer-led businesses. It validated the idea that a celebrity with a loyal audience could build a brand worth more than a billion dollars on paper — and cash out a majority of that value while still staying involved as the public face of the company.
A Beauty Empire That Keeps Expanding
Since the Coty deal, Jenner has expanded well beyond lipstick. She launched Kylie Skin, a skincare line, in 2019, followed by Kylie Baby, a baby-care collection, in 2021. In 2023 she introduced Khy, a fashion label built around accessible, trend-driven pieces, and in 2024 she entered the beverage market with Sprinter, a canned vodka-soda brand. Each venture leans on the same playbook: her massive social reach paired with products aimed at a young, style-conscious audience.
Endorsements and sponsored content add another layer to her income. With hundreds of millions of followers across Instagram and TikTok, Jenner can command seven-figure sums for a single campaign, giving her earnings a steady stream that is largely independent of any one product launch.
Timeline: How Kylie Jenner Built a $670 Million Fortune
- 2007: Keeping Up with the Kardashians premieres, launching the family to global fame.
- November 2015: Kylie Cosmetics debuts with the Kylie Lip Kit, which sells out in under a minute.
- 2018: Forbes features Jenner on its cover, projecting she will soon become the youngest self-made billionaire.
- March 2019: Forbes names her the world's youngest 'self-made billionaire' at 21, estimating her net worth at $1 billion.
- November 2019: Coty Inc. agrees to buy a 51 percent stake in Kylie Cosmetics for $600 million.
- January 2020: The Coty deal closes, putting roughly $540 million in Jenner's pocket pretax.
- May 2020: Forbes revokes her billionaire status, revising her net worth to just under $900 million.
- 2021–2024: She launches Kylie Baby (2021), Khy (2023), and Sprinter (2024), diversifying her income.
- October 2026: Jenner walks the Victoria's Secret Fashion Show in the $50 million Fantasy Bra.
The Billionaire Title That Came — and Went
For a brief stretch, Kylie Jenner was the face of a new kind of wealth. In March 2019, Forbes named her the world's youngest 'self-made billionaire' at age 21, estimating her net worth at $1 billion. The label was controversial from the start, with critics noting that being born into a famous, wealthy family undercut the 'self-made' framing.
The title unraveled quickly. In May 2020, Forbes published an investigation concluding that Jenner and her family had overstated the size and profitability of Kylie Cosmetics, and the magazine revised her net worth down to just under $900 million, removing her from its billionaire list. Forbes wrote that a 'more realistic accounting' of her fortune no longer supported the ten-figure claim. Estimates have settled lower since then, with Forbes now pegging her net worth at roughly $670 million — a figure echoed by multiple 2026 reports.
How Kylie Jenner's Wealth Is Built Today
A meaningful portion of Jenner's fortune is tied up in real estate. She has assembled a property portfolio worth an estimated $80 million, anchored by a $36.5 million compound in the Holmby Hills neighborhood of Los Angeles. The collection also includes a sprawling Beverly Hills estate and several additional properties, providing tangible assets that sit alongside her remaining equity in Kylie Cosmetics.
Her income today flows from several directions at once: her stake in Kylie Cosmetics, royalties and licensing from her other brands, social-media endorsements, and appreciation on her real estate. That diversification is a key reason her net worth has remained stable in the hundreds of millions even after the billionaire label disappeared.
Back in the Spotlight: The $50 Million Fantasy Bra
On October 18, 2026, Jenner delivered one of fashion's biggest surprises of the year, appearing on the Victoria's Secret Fashion Show runway in Los Angeles — the brand's first show in its hometown in 19 years — wearing the revived Fantasy Bra. Valued at $50 million and centered on a 75.54-carat fancy vivid yellow diamond, it is the most expensive Fantasy Bra Victoria's Secret has ever commissioned. Jenner walked alongside Bella and Gigi Hadid while boyfriend Timothée Chalamet and mother Kris Jenner watched from the front row.
The cameo was less about a paycheck and more about cultural status, but it underscored how far the youngest Kardashian-Jenner sibling has come since selling lip kits online. It also served as a reminder that her earning power now extends into fashion, endorsements, and high-profile brand partnerships well beyond the beauty aisle.
Kylie Jenner's Net Worth: The Bottom Line
Kylie Jenner's net worth is estimated at approximately $670 million, according to Forbes, with some outlets placing the figure as high as $750 million. The vast majority of that fortune traces back to one smart bet: turning a viral lip product into a cosmetics company and selling a controlling stake to Coty for $600 million at the peak of its valuation. Even after losing her short-lived billionaire title, Jenner remains one of the wealthiest figures in beauty — a 29-year-old entrepreneur whose name has become a fortune all its own.
